The best tip for online success is to do what you are doing now--research ways to improve your online success. The great thing about research is that it is never ending. When you find out about one idea you can research every aspect and detail about it--so much so that you will come up with another idea and technique that you can research. The best way to improve your online success is to research into ways of doing so. You will find articles, blogs, journals, essays and research data that are teeming with information you can put to use yourself. Here are a few snippets of information to get you started. Use these ideas as a jumping off point in your quest to improve your online success.
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| Tweaks and Tips for Online Success |
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Stop spamming
Do not spam your articles across lots of domains. Do not spam your comments across lots of forums. Do not spam you links across comment sections of other sites, and do not spam your logo on anything you see. Spam should be reserved for tins so that people can have meat when their icebox is on the fritz. Spam should be reserved for the most annoying Monty Python routines. Both webmasters and search engines punish any form of spamming; do not do it.
Do not use auto start videos
Auto start videos are advertisements that start up a few seconds after a website loads. They are the best way to increase your websites bounce rate and scare off traffic forever. Do not use them, even if the affiliate program promises you hundreds of dollars. Nobody watches them, and everybody clicks off of the website that hosts them. They also use up mobile Internet allowances, which mean that people with 3G or 4G LTE are going to avoid your website like the plague.
Think of the user first and your marketing second
This is just a good rule of thumb. If your marketing effort is going to interfere with the user’s experience, the user’s use of your site, or the user’s opinion of you--then do not do it. Figure out a better marketing method. Think about it--there are no long-term popular websites that have intrusive marketing that damages the reader’s user experiences. The ones that do--all end up going the way of the Titanic tied to the Hindenburg.
Remember that repeat traffic is more valuable than new traffic
This is another very, very good rule of thumb. Loyal traffic needs far less maintenance than attracting and maintaining new traffic. Loyal traffic will forgive the occasional slip of quality, or the occasional hassle on your site, and in your business processes. New viewers and new customers will not. Do not forsake your loyal viewers for new ones. In essence if you maintain your loyal viewers then you are growing the investment you made in acquiring them in the first place (because they were new viewers at one time).
Find out what motivates the website user
People are logging onto your website for a reason. People are Googling your business name for a reason. People are looking for retailers and reviewers of your products for a reason. Find out what those reasons are. Even simple reasons such as the fact that they read about a product you carry from your competitor’s adverts may be all you need to turn your mediocre online marketing campaign into a meteorically good one.
Target your potential customers
Targeting is the key to both online and offline success. If you target your potential customers, you can direct your marketing, business and goodwill messages directly to them without wasting your energy, time and money on communicating with people who are not interested in your products. A little online market research can go a long way towards tweaking your online business plans, and online business success.
Use trial and error marketing
This is very easy to do online because of things such as Pay Per Click (PPC). It allows you invest very small amounts of money whilst putting your adverts besides those people who are spending thousands on advertising. It allows you create adverts, couple them with keywords, point them at a landing page and see which ones do the best. The analytic data is very easy to track because it simply involves how many people see your adverts, how many people click on them, and how many convert into customers. A small budget can fund a trial and error session, which will give you enough data to create a larger and more successful marketing campaign.
Test market with a small budget
In a similar way to trial and error marketing (mentioned above), you can invest small amount of money into test marketing online. This can be done via search engines or websites. There are even some social media sites that allow you to hold polls on a certain topic. You could dispense free services or online products and ask people to rate them on a social media poll.
Make a plan for your online efforts
The biggest error that many online traders make is to have no plan whatsoever. They get their online budget and blow it on things that provide very short-term results. Even if you create a small plan, it is better than no plan. At least if you start with a small, simple plan you are able to add to it and use your positive experiences to guide it.
Be prepared to try anything, from viral marketing to TV appearances
Many people limit their online trading to affiliate programs and link building. Be prepared to try any form of online promotion that is available. You may not have success, but you will have very limited success if you only stick to one online marketing method.
Try copying the successful elements of other people’s online success
Your competitors may be doing very well online. What are they doing that you are not? Is there any way that you could tweak your online efforts to match theirs? Can you copy the good things about their online efforts whilst simultaneously avoiding the mistakes they are making?
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